The question becomes, how do you make money, and at what cost? Before you can call up Sony and offer to be their Tik, Tok brand ambassador, there are a few steps you must take if you want to see any money. Anyone who ever took a marketing class knows the basics, and it’s the same for any business you start.
This means multiple new videos, every day. This is probably the most important step, and it comes from doing Step 1 and Step 2 really well. Remember Easterling? She has over 54 million followers on Tik, Tok. Estimates range from 10,000 to as many as a million followers are needed before you can really be able to monetize your account.
Once you have achieved large scale popularity on Tik, Tok, you can start to earn real money. Below are 5 ways to earn that income: You’ve probably heard this before, and it’s similar on all social platforms. The company hires influencers to use their videos to promote their products/services/brand, in hopes of generating sales.
6 million last year with over 45 million followers, landed a major Revlon deal, where she creates content for the company’s Tik, Tok account and Revlon-sponsored posts for hers. Once you become a wildly popular Tik, Tok star, you can create your own line of makeup products, like Item Beauty, by Easterling.
He’d already been big on Vine, the now-defunct six-second video app, and immediately went viral on Tik, Tok with his signature highly produced “prank” videos and collaborations with other famous former Viners. That’s not where he makes his money, though. Instead, Sean acts as a consultant for companies and celebs looking to build a presence on Tik, Tok, while also running high-profile accounts like America’s Funniest Home Videos.
That was, like, the week I made my account. I saw my old Vine friends at Vid, Con, so I was able to make collabs with big creators. The first week I had my account, I had 100,000 followers. Luckily, I had the background of having 1. 5 million followers on Vine, so I was able to blow up quickly.
I was like, “I can just remake all that stuff.” In my first month, I already had a couple videos that went viral on Tik, Tok and blew up everywhere else. It was a gold rush. I was referred to America’s Funniest Home Videos by a friend who worked there.
Having AFV on my résumé was a good thing to have, but I’ve also run Instagram accounts for companies, so I’ve had friends thinking of me when it comes to that stuff. When I started getting on Tik, Tok, all those people were like, “Hey, I have this musician or this person who wants to hop on the app, and I’ll have them email you.” Once I was on it, people started thinking of me as their Tik, Tok guy.
They can do the dumbest Tik, Tok trends that are only relevant to the app — it just shows that they have knowledge of it. We focus on what trends can apply to talent. They don’t know anything about Tik, Tok, we’re telling them exactly what to do, but the millions of fans will think that the person’s on the app watching silly lip-sync videos.
The app is so weird. The For You page is definitely catered toward kids, so you have to be really PG, but at the same time you have to be universally funny. Content that doesn’t require language or dialogue but uses sounds and music is a big part of it.
Even when people comment, “This is stupid,” it’s helping it get to the For You page. So when I started playing into it, like purposely make these stupid videos, every meme page in the world posted me. So that’s kind of like the new strategy. You’ve got to play into it.
I’d rather be behind the scenes making sure everyone’s doing their job. I have a company, VRTCL, and my goal is to sell it. Record labels have their own traditional marketing, but if they could have their own Tik, Tok wing, we could run campaigns for every song that gets released.
Having that built into a record label is really next-level. That same company can have relationships with TV shows and movies for promotion and doing all of that under one name. I think it’s teenagers and little kids running A-list celebrities’ accounts. Kids are so smart, they’re growing up with this stuff, and they know the trends better than anyone.