With a figure like that, it’s no wonder marketing teams are turning their focus to video, compared to more traditional content. What is video marketing? Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience.
Learn how to incorporate engaging video content into your marketing strategy. Is video part of your marketing strategy? If not, it needs to be! Video content is an engaging and informative way to get your message out. From social media to your website, you can use video to connect with your audience and share what your brand is all about.
69% of people say watching short videos is how they prefer to learn about a new product or service. The average amount of time spent per week watching videos online is seven hours and 55 minutes. The largest increase in video consumption is seen in people over 46 years old.
Are you sold on using this powerful tool to improve your marketing efforts? Great! Let’s dive into the different types of video content, apps to create them, what makes them engaging and how to optimize them!10 Types Of Video Content:Your consumers want to get to know your brand and the people behind it - stats video.
Question and answer (Q&A) segments are similar to interviews, but instead of you asking the questions, your audience does. Utilize your social media by asking your followers to send you questions they would like answered. This would also be a fantastic opportunity to live stream and answer questions as they come in.
Q&A videos also allow your audience direct access to your company and show that your business is transparent, giving your brand a boost in digital marketing. These 10 types of video content are shareable pieces of information. Product reviews are among the most popular type of video content found on the internet.
If your brand can provide useful ways to make life easier, a video is a fantastic way to share it. Another positive benefit of this type of video content is that it will also help improve your brand’s credibility and trust. Testimonials and case study videos are perfect for showing potential customers exactly what they are getting with your business.
Upload your own photos and videos or choose from their extensive library. Choose your theme, colors and font. Edit the text, decide on the music option then press export! These videos are short and they are perfect for sharing on social media. The downside is you can’t upload your own music and they don’t offer a voice-over option, so they’re not ideal for videos with speaking.
Make sure you practice beforehand to help you sound relaxed and natural.: Choosing the right music to mimic the tone of your video content is essential. Testing out and choosing your music after the rest of the video is complete works best.: While visuals are important to any video, sometimes, the simpler the better.
People like to be entertained, so entertain yourself while you’re at it - best definition of digital marketing. Your authenticity will shine through. Video content marketing works best with short pieces. In a world where everyone is competing for attention, it is best to keep videos to two minutes or less, and one minute is even better! According to Statistic Brain, the average attention span lasts about eight seconds.
When you upload your videos to a site like You, Tube, make sure to add tags and categorize them. Selecting a category will group your video with similar content and increase the chances of it being viewed. Think of tags like keywords since they help your video to be found (de los videos).
Captions serve two important purposes. First, adding them to your video will help it be ADA compliant for hearing impaired people. In addition, 85 percent of Facebook users report they watch videos without sound for one reason or another - marketing video clips. Secondly, captions will boost how frequently your video content appears in searches by highlighting important keywords that appear throughout your video.
At Lemonlight, we’re picky about our metrics for success. We love viral videos with tons of views, but honestly? We’re more interested in videos that deliver results. A million views looks good on paper, but might mean zilch for your bottom line. We encourage you to adopt this results-first frame of mind.
This will likely be your first interaction with them, so you want to make sure it’s a memorable one. View count is important here, but so is your number of unique visitors and brand awareness and recall lift. Luckily, most video hosting platforms share these data points, so they should be easy to come by.