A recent research conducted by Radicati found out that there 3. 8 billion active email accounts. That’s half the population of Earth. This is precisely why every smart business in the world has an email list. Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.
Social Media vs Email Marketing Now you’re probably thinking, wait a minute. best email platform for business. What about social media? In fact, we have been asked several times isn’t email marketing kind of dead with social media taking over everything? The best way to answer this question is to look at the information Twitter and Facebook ask you before you create an account: Yup, it’s an email address.
This helps their valuation when selling their business. While social media is a great way to reach your audience, it’s important to keep in perspective the timely nature of social media platforms. They come and go. Not too long ago we had My, Space, Friend, Feed, Google Buzz, Plurk and countless others.
Today we have Facebook and Twitter that are prominent, but not everyone enjoys these platform. Some people prefer Instagram, Pinterest, Whats, App, Snapchat, Linked, In, etc. Basically your users are all over the place on different platforms. But studies show that at least 91% of consumers check their email on a daily basis - how to develop email marketing software.
It is, and you should explore every opportunity to reach your audience. However, you should spend more time and effort into something that guarantees higher results. What Experts are Saying About Building an Email List? Don’t take just our word for it, listen to what all top marketing experts are saying about email marketing: Out of all the channels I tested as a marketer, email continually outperforms most of them (email automation software).
Now you might be wondering, how do I build an email list? This brings us to the next section. What You Need to Start Building an Email List? By now, you know why building an email list is so important, and why ignoring it can be a HUGE mistake. So let’s take a look at what you need to start building your email list.
Here are some of the downsides of using a free blog notification service: You can’t send out private email newsletters. To send an email, you will have to publish a new blog post, which means that the information you want to share will have to be publicly available first. You can’t personalize the email message.
You can’t categorize subscribers by interests, demographics, or content type. There is no reporting. You don’t know how many people got the email, what percentage of users opened it, and how many of them clicked on your links. If you later tried to move to a paid service, your users will have to re-confirm their subscription.
This is why we ALWAYS recommend using a professional email marketing service right from the beginning. Yes, they cost a little bit of money, but they are an investment in your business which pays huge returns (commercial email marketing software). The benefit of professional email marketing services are: You can send private mass emails to your subscribers.
You can run A/B split tests to see which email subject line, content, and offers work best with your subscribers. With reporting tools, you can see which country you have the most subscribers from. You can adjust your time zone preferences, and send emails at the right time. Last, but definitely the most important, you can see the email addresses of all your subscribers.
To make it easy for you, we have compiled a list of the top email marketing services based on ease of use, cost-effectiveness, features, and performance. For small businesses, we recommend using Constant Contact because they are one of the largest email marketing services in the world. They offer a 30 day free trial.
Optin, Monster allows you to automatically show different opt-in forms based on where the user is coming from, which page they are visiting, and what they are doing on your website. For example, the Exit-Intent® feature track your users mouse behavior and show them a targeted opt-in form at the precise moment they are about to leave. good email platforms.
Email list segmentation is the process of grouping your subscribers, so you can better personalize your emails based on interest. It helps you get higher open rates and click-through rates. This definitive guide to email marketing has all the information you need to segment your email list like a pro.