So many choices. That’s what most companies face when selecting a marketing automation tool - Marketing Automation System. Trying to understand the differences between the tools and industry landscape can be difficult. We know because we’ve been there. A while back, we were looking for a marketing automation tool ourselves. We researched, we talked to analysts, and we had deep dives with company reps.
Whom it’s for: Marketo is great for companies who are going to make use of the tool’s many features that go beyond basic marketing automation. It’s not the most expensive tool, but it’s certainly not the cheapest either. If you’re not going to use the advanced functionality of the system, you can get similar results with one of the less expensive tools.
It’s closest to: Marketo Pricing starts at: $2,000/month 3. The main reason we love Customer. io is its flexibility. This is a tool that will really let you get what you want out of it. While it’s not all out of the box, if you’re willing to put in some developer time, you can really customize your Customer.
io is great for two kinds of uses: 1. Companies that are looking to get started with marketing automation and appreciate a lightweight UI (i. e. not your typical enterprise software) and 2. Companies that are looking for some more advanced functionality that requires flexibility and customization, and are willing to devote the developer resources to implement it.
Exact, Target/Pardot We were really impressed by the Exact, Target demo at Dreamforce (the company was recently acquired by salesforce. com). One thing that stood out to us about Exact, Target is the system’s ability to target communications over multiple channels. Most marketing automation tools focus on email, but Exact, Target goes beyond that and lets you target mobile app notifications, or even messages to the dashboard of a customer’s car (if, for example, you were a car manufacturer).
Whom it’s for: Exact, Target is for the company that has the desire — and the resources — to go above and beyond with their marketing automation. It’s for the company that is really looking to the future of marketing automation and wants to connect with its customers over many different channels.
Userfox (Edit: Acquired by Ad, Roll) Userfox is another new player in the marketing automation space, and they were actually just acquired by Ad, Roll. We’re hoping the combined power of the Ad, Roll and userfox teams means exciting things for the future of their product. And we know the userfox team has some amazing talent, because one of their co-founders previously worked with us here at Woopra.
You can also try out the software before you make the final purchase as it offers a 14-days free trial. Best Built-In Marketing Tools. When it comes to Inbound Marketing, Hub, Spot is one of the best software tools for marketing automation to rely on. On top of that, Hub, Spot offers a wide array of tools, including sales software, customer support, and CRM tool.
KEY FEATURES: : Hub, Spot comes with an easy-to-use drag and drop editor that allows you to create attractive web pages, blog posts, webpages, and email templates. Just as it is easy to edit the content with this software, formatting the content and publishing it on the web portal is equally easy and quick. Leading Marketing Automation Platforms.
CONS: Automated marketing tools come with a higher price tag. PRICING PLANS: For marketing automation, you would have to pay an onboarding fee ranging from $3000 to $6000 for professional and enterprise packages. Other than that, the typical cost range from $800 to $2500. You also get a 30-day free trial.
It seamlessly integrates with a range of ecommerce platforms like Shopify, Big, Commerce, Magento, Woo, Commerce, Yotpo, and more - Crm and Marketing Automation. If Shopify isn't your thing, there are plenty of alternatives to check out too. You can resend your newsletters and emails to prospective leads who didn’t open your email the first time.
This feature helps users carry out push notification campaigns. By focusing on KPIs like 30-day retention and monthly sessions per user, it allows users to reach 40% more prospective customers. The tool provides integration with some of the best SMS service providers like Nexmo Twilio, Solutionsinfini, and Gupshup. You can track metrics like the number of texts sent, delivered, CTRs, and conversion rates – all from a single platform.