Marketing Automation Playbook for Web Designers in Southend-on-Sea

Published Sep 17, 21
5 min read

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Active, Campaign Pricing: Ranges from $9 – $400+ per month, based on features and number of contacts. As a marketing automation tool, Active, Campaign does perhaps the best job at working automation into the processes of real humans. The reality is, marketing software can’t handle everything—there are aspects of marketing that need a human touch.



Email Marketing Automation Despite the high-profile of many of the all-in-one tools above, email automation is still one of the first things most people think of when they hear "marketing automation. Shopify Marketing Automation." Email marketing automation tools are a lot cheaper than the all in one tools above, so it doesn’t make sense to shell out for more than your team needs or will use.

Hootsuite is one of the most comprehensive and full-featured social media automation tools (Top Marketing Automation Platforms). With features to help you schedule content, curate from a pre-approved library, and monitor conversations about your brand and industry, Hootsuite has everything you need to create a social media presence that makes a difference for your brand.

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Customer Journey Automation When we talk about customer journey automation from a marketing perspective, we’re really talking about three main stages: Lead generation, Lead scoring, Lead nurturing The tools in this section are designed to make one or more of those steps work better without a human babysitter. Customer journey automation tools are best suited to enterprise and B2B marketing and sales teams.

You can create Custom Feeds to narrow that list down to your best fit leads, and have notifications of new leads automatically sent to email and Slack for the right team member. Our tool is best for B2B and enterprise marketing teams who need a better way to both identify new leads and better target their marketing to the best-fit prospects.

Prisync automates that process, so you’re always on top of competitor pricing and how it compares to yours. 21 - Free Email Marketing Automation. Wiser Pricing: Contact Wiser for pricing information. Wiser offers one of the most comprehensive pricing strategy and automation tools on the market. The tool can help with everything from A/B testing your prices to estimating demand and helping you find the right sweet-spot to maximize your bottom line.

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Shoelace Pricing: Ranges from $79 – $1,500+ per month, based on features. Shoelace focuses on what they call "customer journey retargeting (What is the Best Marketing System)." By showing the right ads to the right customer, at just the right time, Shoelace makes it easier to use ads throughout every stage of the buyer’s journey—continuously nurturing and pushing leads toward a sale.

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Loyalty and Referral Marketing Automation Loyalty and referral marketing are one aspect of marketing often left out of the conversation around marketing automation. But they both capitalize on the most powerful marketing tool—word of mouth. An automated loyalty or referral program could be a good fit for your business if: You’ve seen demonstrated results from word of mouth already, Your products don’t require extensive research or negotiation to arrive at a buying decision, Your industry’s average customer lifetime value is high enough that the upfront investment makes sense If so, these tools will help you spur and take advantage of buzz, taking your referral and loyalty programs to new heights.

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How Does Marketing Automation Software Work? The most important task of any marketing automation software is to collect customer data. This can include the behavior of website visitors, customers that abandoned their shopping carts, or prospects that opened and read an email. Using this information, the automation platform can determine what messages will resonate best with each customer.

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Finally, marketing automation software can automatically send emails and series of emails, recommend products, and more to track where each lead is in the sales cycle and better determine what message will turn them into a customer. How Much Does Marketing Automation Software Cost? Because marketing automation software can be complex and is primarily targeted toward enterprise-level businesses, it can be on the pricier side.

On the low end, some of the providers we reviewed offered plans for as little as $9 per month for very basic and introductory-level automation - Automated Email System. Typical mid-range tiers that offer more advanced automation and data range between $49 to $99 per month. At the high end are providers that offer enterprise-level tracking, data management, analytics, and messaging for $1,250 to $15,000 per month.

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How We Chose the Best Marketing Automation Software We looked at more than a dozen marketing automation software platforms for this review. At the top of our list were platforms that were easy to use since many of the processes involved in lead management can be complex. We also wanted to find software that was scalable so businesses could expand into different types of automation when they’re ready.

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